Management and marketing file manual.
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Management and marketing file manual.

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Published by Pergamon Financial Data Services. .
Written in English

Book details:

ID Numbers
Open LibraryOL18118283M

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This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one. Free Marketing Management Books. Marketing plays an important role (some say the most important role) in the success of your business. Here is a collection of free books to help you better manage the marketing activities of your business including the areas of advertising and sales management.   Therefore, the use of advertising through certain media to build a positive image of the ing to (Kotler, Philip & Amstrong, )service quality is a model that illustrates the Author: Philip Kotler, Kevin Lane Keller. Kurtz & Boone, Principles of Marketing, 12 th Edition, Cengage Publications, Best References Books For Marketing Management. Philip Kotler, Marketing Management – Analysis, Planning, Implementation and Control, Prentice Hall of India. Kotler and Koshy, Marketing Management – A South Asian Perspective, Pearson S A Sherlekar.

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